Our team is composed of highly experienced, senior marketing professionals with credentials in both Fortune 50 and startup environments.

Jeff Rea, Chief Sojourner


  • Jeff is a brand marketing and innovation expert with global line marketing experience at Frito-Lay, MillerCoors, Whirlpool, Starbucks and a variety of digital and consumer product startups. Jeff is also a co-founding member of Cancer Fund, an impact-focused venture firm, and general manager of an early stage medical technology startup venture working on innovative biosensor applications for the consumer market.
  • MBA from Northwestern University, BBA from Washington State University.




Edgar “Ed” Kully, Senior Research Advisor


  • A self-confessed “recovering brand manager,” Ed’s career experience has included brand marketing, new products, mergers and acquisitions with market leaders such as Illinois Bell, Coca-Cola and Brown & Williamson. Ed is Founder and Principal of Crestwood Associates, a national custom market research firm and partner to globalsojourn.
  • MBA from Northwestern University, BA from Western Michigan University




Alejandra Chaparro, Sojourner


  • Alejandra leads Spanish language content development leveraging her extensive writing experience in both corporate and media companies including Terra Networks, Unilever and General Mills.
  • Master of Journalism from Universidad de La Sabana and Bachelor of Social Communication from Pontificia Universidad Javeriana.




Diego Osuna, Founder and Board Member


  • Diego is a Marketing and Merchandising leader accomplished in all aspects of the marketing process with a 16 plus year track record at General Mills and Cargill.
  • MBA from Thunderbird School of Global Management, BA from The College of William and Mary.